This is far higher than email marketing or other digital channels. SMS has an open rate of 98%, and up to 90% of people who open the message will read it within three seconds. Short Message Service (SMS) Open Rates Are Higher Than Email This creates the need for businesses to improve their web presence and tie new forms of automated marketing into their operations.Ĥ. Moreover, search engines are altering their algorithms to give higher preference to mobile-friendly sites. Businesses that have active mobile marketing campaigns can take advantage of this: Search engine optimization and an easily navigable website can give your business an edge when the consumer is ready to purchase.

Mobile technology gives consumers the opportunity to shop and compare while they walk down the store aisle. Businesses that develop integrated mobile campaigns that guide consumers from product introduction to sale will see a considerable boost in revenue. In fact, it is projected that by the end of 2017, 60% of e-commerce visits will start on a mobile device. Businesses as large as Walmart and as small as mom and pop shops are recognizing this, and developing user-friendly portals and websites to facilitate sales. Mobile Commerce And Mobile Marketing Go Hand-In-HandĬonsumers are using their mobile devices to purchase items from Amazon, eBay and other e-commerce platforms.

A one mobile market